Episode 1: Most Effective Perspective on Work – Heather Haney

Episode Description: This podcast explores how to take chances, maintaining a positive mindset and using affirmations. The stories range from moving to New York on a whim and finding enjoyment in work to using social platforms for brand re-launch and responsibility.

 

Bio:

Today I’m talking with Heather Haney. Heather is an account director at Adaptly where she specializes in social strategy. Heather is a true badass at work, creating and managing multi-million dollar campaigns. She’s often asked to guest author articles for sites like martech advisor and she’s been awarded Adaptly’s “be remarkable” company award. Heather is so meticulous about improving processes that her team votes her MVP. Heather moved to New York on a whim and she’s super passionate about women’s rights. Welcome to the show Heather!

Episode Notes:

  • Moving to New York on a whim – 2:52
  • Psychology and Marketing similarities – 4:54
  • Managing over $10 million campaigns per year – 8:40
  • Brand re-launch using social platforms – 10:23
  • Full funnel facebook marketing – 11:56
  • Steps on getting into Digital Marketing 14:15
  • Women in the workplace – 16:19
  • Asking for what you want mentality – 18:29
  • Learning to be an advocate for yourself – 20:39
  • Finding satisfaction in work – 22:36
  • Using affirmations – 28:38
  • Changing your thoughts can change your reality – 30:24
  • Do you have any superpowers? 31:14
    Is there anything you want that you don’t have? 31:39
  • Last words and recap – 32:04

Tiffany: I’m Tiffany Lopez and you’re listening to “Posh Incredible” podcast, where I interview ordinary people who are making extraordinary transformations in their lives and for others. I believe we’re all here to transcend and assist the ones around us to grow into the people they were born to be. The pathway of awakening is a noble life pursuit and it starts now. Today I’m talking with Heather Haney. Heather is an account director at Adaptly where she specializes in social strategy. Heather is a true badass at work, creating and managing multi-million dollar campaigns. She’s often asked to guest author articles for sites like MarTech Advisor, and she’s been awarded Adaptly’s “Be Remarkable Company Award.” Heather is so meticulous about improving processes that her team votes her MPV. Heather moved to New York on a whim and she’s super passionate about women’s rights. Welcome to the show, Heather.

Hello, everyone. This is Tiffany and I’m here with my friend, Heather Haney. I know Heather through one of our mutual friends, Jamie. Actually, my best friend Jamie, is also best friends with Heather and they live together. And we’re here in my living room in Brooklyn, where I just rearranged it. So, Heather’s getting first look.

Heather: It’s beautiful. You did a great job.

Tiffany: Thank you. It still needs some work. We’re drinking some ginger-turmeric tea and I decided to take the year off of alcohol just in time to find some amazing champagne flutes that I love and I have been looking for for ages. So, we’re drinking sparkling water.

Heather: At least it’s sparkling, so it’s kind of like champagne.

Tiffany: Yeah, yeah. And it’s gold, so it looks like it’s champagne.

Heather: Could be champagne.

Tiffany: Yeah, yeah, yeah.

Heather: Imagination is key.

Tiffany: Oh, yeah. By the way, this is our first podcast. I’m not really sure what to call it yet. It doesn’t have a name. You have any names coming to mind?

Heather: I’ll keep my mind open, but nothing right now.

Tiffany: Yeah. Okay. One thing I’m really curious about is how did you get here? Not physically, but…

Heather: So, when a man loves a woman… I’m just kidding. Well, how do you mean get here? Like in my career or life?

Tiffany: In career and life. So, you’ve been in New York for five years?

Heather: Three.

Tiffany: Three years. And before that, you were in California.

Heather: California.

Tiffany: And coincidentally, we live…

Heather: 15 minutes from each other.

Tiffany: Yeah. 15 minutes from each other, but we didn’t know each other. Yeah. What brought you to New York? How and have you always been… Do you mind if I say where you work? Are we allowed to drop names here? Would you rather not?

Heather: Yeah. You can.

Tiffany: Okay. So, Heather works at Adaptly. And what I wanna know is, did you start working there when you got here? Were you working somewhere else? How did that all happen?

Heather: Yeah. So, my first job out of college was an online women’s health magazine publisher, online publisher. They’ve since gone out of business. But when I worked there, I worked in affiliate marketing. So, we did lead gen by converting affiliate traffic. And as a part of that, one of my perks, because my boss really liked me, was a trip to New York for Affiliate Summit, Affiliate Summit East. So, the first time I came out here I fell in love with it, the city and decided that I wanted to move here. So, when I went back home, I started applying for jobs just to… Not really with any idea that I’d actually get one. And then I ended up getting one and it was in email marketing.

So, I quit my job in California and moved out here without ever having met any of the people in person that I was gonna be working with or having any in-person interview. It’s kind of a scary move, but yeah. So, then I moved out here in October of three years ago. What is that? 2014, 2015? I don’t know. In October. And I worked in email marketing, so I worked at a company called Yesmail, which is a subsidiary of Infogroup. So, their competitor is like a CheetahMail, not so much like a constant contact or a MailChimp. So, we’re like service enterprise clients that have massive email lists. My main client there was cool. So, I did that for about a year. I didn’t really like it because it wasn’t very… It’s kind of stale. Email, you can only do so much with because you have a list of emails and that’s really all you can do.

Tiffany: Wait. Can we back up real quick?

Heather: Yeah.

Tiffany: Did you always wanna do marketing or digital marketing? What did you study in school? Where’d you go to school?

Heather: I graduated from Cal State, Long Beach. I studied psychology. So, my goal had always been to be a psychologist. But to be a psychologist, you have to obviously go to grad school and do all that. And to go to grad school, you have to do research in undergrad and get teachers’ recommendations and volunteer and all that stuff. And I paid my way through college. I worked basically full-time, like 35 hours a week while going to school full-time. So, I didn’t have time to do any of that other stuff to get into grad school. I’d always planned on maybe going back, but then I just fell into marketing. Literally, it was a Craigslist ad. I graduated college in 2012 which is like… I guess we coming out of the housing boom recession [crosstalk 00:05:43.410] situation. Yeah. But, I mean, it wasn’t easy to get a job.

Tiffany: No.

Heather: So, I went on a bunch of interviews and my resume was like working at a seashell store and being an IT administrative assistant. But these people took a chance on me for whatever reason. I barely even knew how to use Excel when I got my first job out of college. Yeah. So, I really just fell into it and I ended up really enjoying it because a lot of it was really related to psychology. And people always think that marketing is related to psychology because you’re analyzing people’s behaviors, but it’s more that it’s really analytics heavy. So, it’s a lot of looking and comparing a dataset to another dataset, which is the basis of psychology versus trying to predict. You are predicting behavior, but it’s not like, “I know that people think this way about certain things, so that means this marketing creative is gonna work.” At least that’s not the part that I work in.

Tiffany: Right. This is so interesting because I never knew that you studied psychology. So, I studied business. My emphasis was global business and supply chain management. And if I had known that that was basically studying math, I would have gone into psychology, which is like my first love. So business was mostly math, I’m not a math person. And then on top of that, I wanted to do supply chain, which is double math. And if I had known that, I just would have gone into marketing.

Heather: Yeah. It makes sense.

Tiffany: So, it’s funny. The more that I learn about marketing, the more I realize how psychological it is also.

Heather: Yeah.

Tiffany: Yeah.

Heather: It’s a lot of analysis. It’s math-heavy, but not math-heavy in the way it business would be, but it’s math-heavy because you’re calculating CPM, calculating CPCs, comparing those, looking at percent differences. If you’re doing research studies, you’re looking at standard deviation, statistical significance. So, all that stuff is still incorporated in digital marketing, but yeah. But a lot of that is also the same way you set up a psych study. So, if you’re gonna compare a control group versus an exposed group, that’s literally what we do in marketing, it’s the same thing, but it’s how people react towards an ad versus how people react towards stale donuts left in front of them. Yeah.

Tiffany: So, has most of your training been through your jobs in data marketing, digital marketing?

Heather: Yeah. Because there’s so much crossover between what I learned in psychology and marketing, I had a good baseline knowledge. But yeah, most of my training has been on the job. So, I’ve worked at Adaptly now for about a little over two years. I didn’t know anything about social advertising. I knew a little bit from my first job out of college, but not nearly as much as I know now. So, I’ve learned everything I know about it from this job. And there was a lot to know for social. So it’s been a good learning experience.

Tiffany: So, you manage some pretty big client profiles and that was… I didn’t know that you had worked for email marketing before that. But it sounds like you were handed some pretty massive clients. I was just acknowledging that. That’s pretty cool because not a lot of people get to work with those big clients right out of school.

Heather: Yeah. I manage 10 million plus dollars of media spend a year. So, yeah. It’s a lot of responsibility. It’s crazy, but it’s awesome having the bigger clients and especially I’m lucky to have clients that are really innovative and really strategic thinking. So, we can do really cool stuff. I know that’s not always the case. Some people, especially with social, because social five years ago or six years ago, well Facebook is only what? 10 years old, but back when marketing first became a thing on social, people used it as community management. And back then there was organic reach, so you could just post on your Facebook page and it would reach an audience. Whereas now because of the updates of the Facebook algorithm, organic reach doesn’t really mean anything. But some people, marketers are still looking at the cost per fan or doing fan acquisition, but based off of how things work now, those are just not… they’re what we call vanity metrics and they don’t serve any purpose. But I work with some pretty innovative clients that actually use the really intricate tools that Facebook has to drive business objectives.

Tiffany: What’s something cool that a client’s done lately?

Heather: So, I work for a retail client that’s going through a brand relaunch right now, and what’s fun about that is you have to utilize a full-funnel strategy. So, reintroducing a brand you need to change people’s perception of that brand. And to do that, you have to get mass reach and focus on frequency. So, finding that point of audience saturation and the right amount of times that we’re hitting somebody with an ad is interesting. And to see those results through a brand lift study is interesting, so we’re going through that right now. But then also, my clients just like test out new ad units. So, Facebook is always coming out with new stuff as ad units. So, there’s canvases, there’s collection ads. A lot of these things take advantage of Facebook feeds or I’m sorry, product feeds. So, dynamically, it populates content based off of stuff you’ve visited on the website. And this they’ll pass back through pixel data. Pinterest has a shop area right now called Pinterest Shopping where it’s basically, you get retargeted on Pinterest with products that you’ve viewed on a website. So, it’s their version of the Facebook DPA, which is a dynamic product ad. It’s basically like when you go look at red shoes on Target and they you go to Facebook and you get all these ads for red shoes, that’s what it is. But yeah. Those are some cool stuff that I’ve been working on.

Tiffany: Can you just describe what a full funnel is?

Heather: Yeah. So, I think this is also a point of debate, especially now that the customer journey has gotten so complex with different devices and different ways that people access the internet. But the traditional marketing funnel has… I’ll make it simple with three layers. There’s the awareness layer at the top, that’s the biggest part of the funnel. The second layer is consideration, trial consideration. And then the bottom of the funnel is conversion. So, the idea here is, is that if you’re trying to attract new customers and gain new customers, you can’t just hit them with an ad to say shop now. So, if it’s Joe’s Pizza Joint, you’ve never been there, you’ve never heard of it, you don’t know what’s special about Joe’s Pizza Joint. There’s a million pizza joints in New York City. If Joe’s Pizza Joint wants you to buy pizza from there, they can’t just say, “Hey, Tiffany, buy pizza from us.” Because you’d be like, “I don’t know who you are. Why would I do that?” So, the idea is that at the top of the funnel is awareness. So, there is where you tell the brand story, the brand message like, “This is Joe’s Pizza. We’ve been around since 1987. My great, great grandpa, Joe started it.” Dah dah, dah, dah, dah. That’s awareness. There’s no “Shop here, buy now. Only 9.99 for a pie.” Nothing like that. No sales messaging.

Tiffany: No call to action.

Heather: No call to action. Exactly.

Tiffany: Just a story.

Heather: Exactly. So, that just get people familiar and comfortable with the brand. And the next layer is the trial or consideration phase. And what that is, is things that differentiate that are key differentiators. So, there’s not really still a strong call to action here, but it’s like, “Best pizzas in town. Voted number one pizzeria in Brooklyn, best prices,” whatever. Things…

Tiffany: Creds.

Heather: What’s that?

Tiffany: Creds.

Heather: Yeah. Things that would make you wanna try this place out over other places. And then at the end, it’s like, “Buy Joe’s pizza, this is where you can get. It’s 99 cents.” So, it’s like at the top of the funnel, you spread out mass awareness to as many people as you can as many times. And then once you see that there’s an audience that is engaged with your ads or shows preferences to your ads, they get down to the next funnel so that audience is a little bit smaller. And the once people have… So, what people usually use as a KPI for that mid-funnel is like a click-through rate or an engagement or something like that. And once they’ve shown interest, then you retarget them again at the conversion level. Or that’s where a DPA is the dynamic product ads really come into play because once you visit a website, you’re pretty high intent audience and then it’s easier to convert you.

Tiffany: So, what are some really baby steps that someone who’s either starting a business or wants to market or just even wants to test who their awareness market might be, that middle group, what are some steps for, beginner steps for someone that can start digital marketing themselves?

Heather: Yeah. So, I think the easiest way to capture and convert people is through re-targeting. That’s the lowest hanging fruit. If you’ve got people going to your website, if you retarget them, there’s a high likelihood that they’re gonna take whatever action you need to do. Building up, excuse me. Building up a CRM database is also a great way to do it. Email is like a one-to-one communication tool. So, if you have someone’s email address, it’s an easy way to communicate with them. And you can also use that CRM list, upload it to Facebook where you target them on Facebook. Yeah. So, strategies like that.

Tiffany: I remember a couple of weeks ago when we went out to Vietnamese food, actually, it was Vietnamese-Thai fusion. You said to make sure that you get a Facebook pixel and install it on your website.

Heather: Website: Yep.

Tiffany: Because that’s how you track the people that are coming through. And then you use that information to put back into Facebook so you can retarget. Is that how that happens?

Heather: You don’t actually have to do anything because Facebook data is a black box, you’ll never know. Facebook won’t tell you who visited your website. They won’t give you any emails or usernames or anything. But it will give you an audience of people that visited your website. So, it’ll say, “Website visitors” and that’s all you’ll ever know about these people until unless you were to capture a lead from them or something. But yeah. It just automatically creates an audience of people that have visited your website.

Tiffany: Someone basically said she was the number one teammate on the entire team. And that’s pretty huge.

Heather: Yeah. I think it’s taken me a long time to get here. I don’t know. I care a lot about what I do. I wouldn’t say that my passion is marketing. For the way I do it, it’s not something that I thought I was gonna be doing when I was younger. If I had my dream job and could get paid well, I would probably be the leader of a, not the leader, don’t really want to lead. I would probably be a part of some women’s rights organization. That’s what I really care about. But at the end of the day, it’s something that I do every day, so I care about what I do and I care about doing it well. And it’s nice to be recognized for it, but it’s also nice to… I stand up for myself a lot in these situations. It’s been a challenge for me, but a good challenge and a growing experience to learn how to advocate for myself.

I think a lot of the times people expect managers or other co-workers or whatever to read, not read your mind, but know what you want. I don’t know. It’s been a growing experience for me to learn how to advocate for myself. I think before I thought people would just naturally recognize where my talents are and then assume that my talents were where my passions were and then grow me in that capacity. Whereas I’m coming to find is that people are just like, if you’re doing a good job, they leave you alone and let you do it. So, yeah. I’m learning now to advocate for myself a little bit more. I don’t know if that’s what… I don’t know. I don’t know. I’m rambling now.

Tiffany: I think that’s a really valuable life skill to have because… And it’s cool that you’ve learned it.

Heather: Well, I’m learning it.

Tiffany: Right. I don’t know if we’ll ever…

Heather: Master it.

Tiffany: Yeah. But I know I used to be very… I’m still pretty quiet. But now I’m more like vocal and more standing up for what I believe, in my opinion. And getting there took a lot. Just to be able to do that and to not care if… Not be attached to an outcome but to…

Heather: Totally. And I think that not being attached to an outcome is a good point to make because I think, especially in the workplace and especially with women, I think we make a lot of excuses before we even try to do something. Whether it’s asking for a raise or asking for a change within a department or asking or giving feedback on a boss. Before we even do it, we’re just like, “Well, I’m not gonna get a raise because the company policy is they don’t give past X%.” Or “I’m not gonna get moved to a different job role because there’s no opening.” We’re already giving the people who would ask these things for the ammo and the excuse before we even tried. Maybe I’m right, maybe I won’t get a raise because the raise that I want because they cap out at X%. But that should never stop me from asking. It’s not my job to say no to myself, it’s my boss’s job to say no to me or not.

Tiffany: Exactly.

Heather: And you’ll never know until you try. But yeah. I know I think not being attached to an outcome is a really big part of it. And even when we know we’re not gonna get anything out of it, and we know our boss isn’t gonna listen or we know a situation is just unchangeable, it’s still important to say what you wanna say because it makes you feel better. But it also lays the groundwork for either being right later down the line or if you decide to leave because your needs weren’t addressed, you did everything you could. So, I think in all those situations, it’s important to advocate for yourself, even if the outcome isn’t always what you want it to be or the ideal outcome.

Tiffany: Yeah. For one, it’s good practice. And for two, I like how you said laying down the groundwork because if you don’t say anything, you have no record of even being unhappy.

Heather: Exactly.

Tiffany: And why would you leave a situation being unhappy without being able to resolve it or letting the other person resolve it, giving them a chance.

Heather: Yeah. Exactly.

Tiffany: It’s like you’ve built up this thing in your head about what you can and can’t do without just being like, “Hey, this is what I want, this is what I need.”

Heather: Exactly. And if you never give someone the opportunity to give that to you, you’re only selling yourself short.

Tiffany: Yeah. I like that. How did you start learning that?

Heather: I started wanting things and nobody was giving them to me, so I had to start asking for them. To be more specific, what I’m really talking about is I’m really interested in business processes and things like that. Efficiency is really important to me. So, when I’m dealing with the day-to-day of marketing in my client services and things like that, I don’t obviously have a lot of time to work on the nuances of asset handover and all the boring parts of my job that I find actually really interesting to try to make better. But I would work on these little projects or I’d bring them to my boss or my director and be like, “I think we could do this better if we did X, Y, and Z” And they’d be like, “”Oh, yeah. Go ahead. Do it, whatever.” And I thought that naturally, people would understand that this is something I’m good at, this is something that I’m obviously showing interest in.

So, naturally, somebody would be like, “Hey, Heather. You really like to work on processes. How about we make that part of your job?” And it didn’t happen because people aren’t mind readers and so then I started actually saying this is something that I’m interested in and what I want to pursue. So, yeah. I just started standing up for myself in that capacity. And also just to be honest, being overworked really forced me to stand up for myself because I knew that if I kept working at the capacity that I was, I was gonna start doing a bad job and either not do good by my clients or probably start being not nice to be around at work. So, I had to start standing up for myself then and be like, “I need more help or I need something.” Yeah.

Tiffany: That’s awesome. That goes along with something I also learned recently that’s not just related to work but just life. Sometimes when we’re so frustrated or so confused, it makes us ask better questions that get us to where we wanna be. So, frustration and feeling like shit or being undervalued or about to break, when I’m about to break, those situations are almost part of the entire cycle of life. Because without bottoming out or hitting the bottom, like people would say at rock bottom, we wouldn’t have anywhere to look. If we’re okay just being in the middle and not going anywhere, we’re actually dying inside. So, it’s good to be frustrated, I think.

Heather: Yep. Not always, but every once in a while as the learning requires.

Tiffany: Yeah. If you’re constantly frustrated, something has to give and you’re maybe not looking at something the right way or maybe you need to get out of a situation so you can get a better view of it or leave it because it’s not serving you. But yeah. I like that. But a lot of people our age have this dissatisfaction with what they do in work. I don’t know if you’ve noticed it, but almost like this internal, “I’m not doing what I want” or “I wish I was doing something else.” What do you think allows you, if you had to attribute anything, any qualities either about work or about yourself or something else, what do you think allows you to just… And what triggered this question in my mind was when you said, “This isn’t what I imagined I would be doing and if I was doing exactly what I wanted, I would be leading or part of a women’s rights organization,” which is really not too late to start doing. There’s always the many, many years we have ahead of us to get into those things. But what keeps you happy almost being like, “Okay. I’m gonna do the best for my clients. I’m not gonna slack?” Because I know you’re not really a slacker.

Heather: No.

Tiffany: On our group texts, Heather will be like 200 texts deep by the end of the day on some days.

Heather: I’m so not caught up. That’s why I was glad to see your living room in person because I didn’t see that. I scrolled past the picture this afternoon.

Tiffany: And she’ll emerge some time after 8:00 p.m. And the bet is always whether she’s gonna read the entire 200 texts or not. And she always does. But you’re into work. I can tell you are always thinking of better ways to doing things. You care about the people that you work with. You care about your clients. You’re really into improving, and that’s just from what I know about you, even though we don’t talk about work all the time, but when we do, and when I do hear you talk about it. I just love hearing the way that you view work and I wanna know where that comes from.

Heather: Yeah. That’s an interesting question. I think a couple of things. Well, I think I’ve always just naturally been a curious and hardworking person. It’s weird to say that about myself. But my parents didn’t go to college and so me being in AP classes and doing well in school was entirely up to me. My parents never forced me to do that. So, I think I have this, not to get all psychology, but like an internal locus of control where I feel like I’m in charge of my own life. And hard work was never thrust upon me, it’s something that I embraced willingly and I chose for myself. If that makes sense. So, I think there’s that piece and I think another part of it is that although… My dream job was to be a psychologist, right? So, in my head, I would either be a psychologist or working for a women’s rights organization or whatever. And although that isn’t this job, there are elements, at least of the psychology thing, like I was saying with the data analytics and things like that.

So, I can isolate certain things in my job that I do actually really enjoy. I’m a bit of a data nerd, so when I get any chance to deep dive into data or seeing the tangible evidence of me making a process more efficient, how much easier that makes other people’s lives, I think is interesting. And I guess a part of it’s a choice. I’m at work on a good day for eight hours a day. On average, probably a little bit more. So, it is what it is. I live in New York City, I have to work, I have to pay for my apartment. So, it’s a bit of a choice to decide I’m gonna make the best of this. Allowing the majority of my life to make me miserable would be miserable. And beyond that, I think I also, when I gave up on the idea of being a psychologist and gave up on the idea of being a travel blogger and living in Bali or whatever, I decided that I wasn’t gonna drive value in my life from my work. My work is just never gonna be super meaningful, which is fine. I don’t think that’s a bad thing. It pays my bills, and that’s a thing. It’s a means to an end. It pays my bills. It allows me to live in New York City comfortably, allows me to go to brunch. It allows me to go to Amsterdam for my birthday. And those are the things that make me happy. So, I think that I’ve found a way to balance the purpose that work gives me and the value it has in my life, but also not putting too much emphasis on the value that it should have in my life.

Tiffany: Do you have a favorite neighborhood spot?

Heather: In Greenpoint?

Tiffany: Either Greenpoint or Williamsburg. I know you just moved.

Heather: Yeah. Greenpoint is tough because I just moved there. But for bars in Williamsburg, George and Jack’s for sure. Food, there’s so much good food. Reggiano’s a good Italian spot. [inaudible 00:28:18] is my favorite pizza.

Tiffany: Oh, we just went to Paulie Gee’s.

Heather: Oh, yeah. Paulie Gee’s is great. Yeah.

Tiffany: What about that- Goldie’s?

Heather: Oh, Goldie’s is a good new spot in Greenpoint. I’ve been half-doing dry January, so I feel like I haven’t been out in a long time.

Tiffany: And do you meditate?

Heather: I do. I just started this year.

Tiffany: Oh, how’s it going?

Heather: It’s been amazing. I really do agree that it has amazing impacts on people’s lives because I felt it.

Tiffany: Are you gonna keep it going?

Heather: I have been struggling recently, but I’m gonna try to do it more regularly.

Tiffany: What has been your pitfalls when you find that you’re not doing it? What makes you not do it?

Heather: I feel like I just haven’t prioritized it. I always feel like I find something else to do, which is part of why I need to meditate. So, yeah. I just need to just sit down and do it.

Tiffany: Do you find that it’s the same thing that you have to do or is it just something else you’re like, “I’ll do it later?” Or is it like, “Oh, I have to go grocery shopping” every time you sit down to meditate?

Heather: No. It’s usually like I just rather continue to sit here and read versus meditate. Not that it’s hard to meditate or anything, but I don’t know. Sometimes it’s hard for me to get myself to do it.

Tiffany: Yeah. That makes sense. No judgment. Do you use visualization as a tool? Do you visualize?

Heather: I like manifest

Tiffany: What’s your manifestation process?

Heather: It’s nothing complicated or anything big, but just I’m capable, I’m worthy, I’m gonna kick ass today. That kind of manifestation.

Tiffany: Oh, affirmations.

Heather: Affirmations. Yeah, yeah, yeah.

Tiffany: Yeah. I like that.

Heather: Yeah.

Tiffany: Yeah. I’ve been getting really deep into affirmations lately.

Heather: Yeah. I believe in them for sure.

Tiffany: I’m gonna start making some tracks.

Heather: Nice.

Tiffany: Yeah.

Heather: I’ve been also starting to listen to TED talks lately. I went off on a tangent about TED talks on the group chat. But one of them that was really interesting was by Amy Cuddy I wanna say. That’s the one I sent to the group, but it’s the one about the superhero pose, but it literally talks about how body language and the way you think about yourself changes, physically changes things about you. They studied that it decreased cortisol in their test subjects, which is the stress hormone. So, the better you feel about yourself, the less stress you are. And the more capable you are in handling situations and the more capable that you’re perceived by other people, I don’t know. It’s a whole interesting thing. But yeah. That’s why I believe in manifestation, affirmations, and meditation and all of those things because science actually shows that those things help. Yeah.

Tiffany: I like that. Backed up by science. Do you have any superpowers?

Heather: Do I?

Tiffany: Yeah.

Heather: I once had a dream that my sister was pregnant and then she told me two days later she was pregnant, so…

Tiffany: Oh, interesting.

Heather: No. But seriously, superpowers? I don’t know. Probably, but I can’t think of any.

Tiffany: Cool. Is there anything you want that you don’t already have?

Heather: Materialistically or anything?

Tiffany: It could be anything. It could be…

Heather: Buy a ticket to Bali.

Tiffany: Okay.

Heather: That’s my goal for the next month.

Tiffany: Nice. Well, that should be pretty easy to acquire.

Heather: Yeah. It’s easy to buy it. It’s the picking the dates and getting time off work and all that stuff that’s difficult.

Tiffany: This is my last question. Is there anything you wanna put out there in the world? Is there anything you wanna say that you haven’t said yet?

Heather: I think maybe just to reinforce what I said before is to advocate for yourself. Don’t assume that people know what you want in the workplace or in relationships or in friendships. Regardless of what the expected outcome is, go into it with open eyes and say things just because you wanna advocate for yourself and there’s nothing wrong with that and stay positive. There’s always tomorrow, the sun is always shining. Well, not always shining, but the sun is always shining somewhere.

Tiffany: Somewhere. Yeah. I like that. Well, thank you so much for being here. Thank you for being my first guest.

Heather: Yay.

Tiffany: Thank you for being an amazing friend.

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